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How I Built This Coffee Roasting Company

Nov 30, 2018

Holiday Prep is really worthwhile, give it a shot. It's more than just holiday labels and bags. I go over the few things that really help for the most insane time of year - for me at least. Bags, Coffee, Hiring, Maximizing Sales, Mailing List and all that exciting and compelling stuff.


Nov 22, 2018

Winter time brings colds (for me) but also a time for hiring people. Employee's are expensive and a lot of work but "are you hiring" is a big indicator for the overall health of your company. It means more work than you can take on and that you're so profitable you can make a living and also someone else live off...


Oct 26, 2018

Cupping can be really useful for marketing and gram posts but making it about becoming a better roaster is really useful and valuable. I go through my methods toward becoming a better cupping, roaster, and person through the journey. 


Oct 5, 2018

YOU CHARGE HOW MUCH??!?!?!?!

What do you charge for a thing? How much is something truly worth? How much it is worth to you vs someone else? How about discounts? Is this a good deal? Why are you so high? Why are you so low? Well THEY only give 10oz. Or 12oz! Just 12oz! 

 

Pricing of a thing is a never-ending source of...


Sep 25, 2018

Everything predicates on what your lineup is as that's where the money comes from. Your lineup can be anything you want however it's useful to know what everyone is doing or what has been done. Consider the past for your current setup and don't be afraid to embrace it. What sells, sells, what doesn't doesn't. Don't...